“There’s no way to scale the internet without collaboration. It’s not important that we work together, it’s imperative.” Magnite CTO Tom Kershaw, while talking about the value exchange of the internet (in context of Unified Id 2.0).
Andrew Casale, Index Exchange CEO said, “Solving this problem is not where we should be looking for competitive advantage. This is the wrong problem to do that on…the stakes are too high“
This is one of the major developments happening in the programmatic advertisement space and a step towards an open, free, frictionless internet for everyone.