Dhaval Kotecha


Predictive Clearing

This article assumes the reader has basic understanding of Programmatic AdTech ecosystem. If not, they’re highly encouraged to read this post before proceeding. The Trade Desk (TTD) released Solimar – their biggest upgrade so far in the summer of 2021. Jeff Green, the CEO of The Trade Desk mentioned a feature called “Predictive Clearing”, which is …

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Unified Id 2.0

Google announced at the beginning of 2020 that it was going to join Firefox and Safari in blocking 3P cookies in Chrome by 2022. Firefox and Safari had taken a hard stance against cross-site tracking. Here’s a timeline on the privacy initiatives from Safari, Firefox and Chrome. Image courtesy commissionfactory To see why Chrome’s announcement …

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