Dhaval Kotecha

Blog

Predictive Clearing

This article assumes the reader has basic understanding of Programmatic AdTech ecosystem. If not, they’re highly encouraged to read this post before proceeding. The Trade

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Unified Id 2.0

Google announced at the beginning of 2020 that it was going to join Firefox and Safari in blocking 3P cookies in Chrome by 2022. Firefox

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Programmatic Ads – Primer

Understanding how programmatic advertisements work can be challenging if you are not very familiar with the ad tech ecosystem. I keep getting questions on how

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