Dhaval Kotecha


Predictive Clearing

This article assumes the reader has basic understanding of Programmatic AdTech ecosystem. If not, they’re highly encouraged to read this post before proceeding. The Trade

Read More »

Unified Id 2.0

Google announced at the beginning of 2020 that it was going to join Firefox and Safari in blocking 3P cookies in Chrome by 2022. Firefox

Read More »

Programmatic Ads – Primer

Understanding how programmatic advertisements work can be challenging if you are not very familiar with the ad tech ecosystem. I keep getting questions on how

Read More »