This article assumes the reader has basic understanding of Programmatic AdTech ecosystem. If not, they’re highly encouraged to read this post before proceeding. The Trade

The Trade Desk (Nasdaq:TTD) has been an under performer vs. S&P in 2021 after having a great run in 2020 when it significantly outperformed the

After a long AdTech commentary hiatus, I’m back to chatting Roku – which is one company I have followed closely since 2019.  Roku has underperformed

Google announced at the beginning of 2020 that it was going to join Firefox and Safari in blocking 3P cookies in Chrome by 2022. Firefox

Understanding how programmatic advertisements work can be challenging if you are not very familiar with the ad tech ecosystem. I keep getting questions on how