This article assumes the reader has basic understanding of Programmatic AdTech ecosystem. If not, they’re highly encouraged to read this post before proceeding. The Trade Desk (TTD) released Solimar – their biggest upgrade so far in the summer of 2021. Jeff Green, the CEO of The Trade Desk mentioned a feature called “Predictive Clearing”, which is …
The Trade Desk (Nasdaq:TTD) has been an under performer vs. S&P in 2021 after having a great run in 2020 when it significantly outperformed the market. What The Trade Desk told us in Q1’21 – Steady stream of new brands & agencies started to work with TTD for the first time in Q1, and they …
After a long AdTech commentary hiatus, I’m back to chatting Roku – which is one company I have followed closely since 2019. Roku has underperformed significantly vs. S&P in 2021 after having a stellar run in 2020. After being up 40% at one point in the year, it is down 34% for the year. …
Google announced at the beginning of 2020 that it was going to join Firefox and Safari in blocking 3P cookies in Chrome by 2022. Firefox and Safari had taken a hard stance against cross-site tracking. Here’s a timeline on the privacy initiatives from Safari, Firefox and Chrome. Image courtesy commissionfactory To see why Chrome’s announcement …
Understanding how programmatic advertisements work can be challenging if you are not very familiar with the ad tech ecosystem. I keep getting questions on how programmatic ads work in real life, who the players in the space are, and why every player is important. I thought I would create something very simple to make this …